Bauer Media's How to Podcast

From the experts at Absolute Radio, Magic, Empire, Heat, Grazia and ThePodcastHost.com, this is 'How to Podcast'

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From the experts at Absolute Radio, Magic, Empire, Heat, Grazia and ThePodcastHost.com, this is Bauer Media’s guide to launching a successful Podcast.

Our course is designed to help you set your podcast free. That means getting the idea out of your head and into the public eye. We'll take you from a complete standing start, right up to releasing your first episode and beyond.

Who Are We?

The Podcast Host

Colin and his team at The Podcast Host ltd. run a network of podcasts on everything from mountain biking to space exploration, and they write about how to run a great show at ThePodcastHost.com. For those that want to make Podcasting easy and grow their show fast, they have the tool for the job in Alitu.com, their Podcast Maker app.

Bauer Media

Bauer Media UK is an entertainment network of iconic, multi-platform brands including heat, KISS, Grazia, Empire, Magic and Absolute Radio. Bauer Media reaches 25 million consumers across radio, digital, TV and print and produces a variety of brand and personality-led podcasts to engage and grow audiences with content-rich storytelling.

Throughout this course, the Bauer Media content experts behind Absolute Radio’s The Frank Skinner Show, The Empire Film Podcast and Grazia’s Life Advice share their tips on how to plan, produce and publish your podcast and win a whole new audience.

What Will You Be Learning?

By the end of this series, delivered in 3 distinct parts, you'll be a published podcaster and ready, plan in hand, to smash out your first 10 episodes.

We'll cover every one of the basics, including:

  1. Defining your Podcast
  2. Setting targets to ensure your time is well spent
  3. Planning episodes
  4. Getting Your Equipment together
  5. Setting Up Your Recording Environment
  6. Publishing your Episode
  7. Getting Listed on the Web
  8. Your first two months of promotion

How Does this Work?

There are 15 Lessons in this series, all of which take a short time to complete. You're free to go through it as slowly or as quickly as you like, but I'd recommend 1 lesson per day.

Keeping to that schedule means that it's achievable, it's structured and it's effective. Everyone can find half an hour per day, somehow, and it you commit to doing it every day then you'll make fast progress. After 15 days you'll find you're suddenly a published podcaster!

What's the Format?

We'll be using a variety of formats, including text content like this, video tutorials and quizzes.

We offer all of the videos in text format, too, because we know that people like to learn in different ways. So, no need to always consume everything. If you like the videos, then watch them. If you prefer reading, then follow the transcripts and the quizzes. It's up to you.

Ok, enough admin, let's get going!


Your Instructor


Courtnay McLeod
Courtnay McLeod

Founding Director Bauer Academy. Passionate about changing education, creative industries, and all things entrepreneurial.


Course Curriculum


  Welcome to the Course!
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  PART 1: PLANNING & STRATEGY
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  5. Podcast Scripting: Preparing to record
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  PART 2: RECORDING & EDITING
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  5. Upgrading your Podcast Equipment: Next-level gear
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  PART 3: PUBLISHING & PROMOTION
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  BONUS: Need more help?
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Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!